| Abstract |
Service industry has been experiencing an enormous growing in the last years, it encapsulates over 70 of USA and Europe economies. Although the evident potential of this sector is clear, there are still some misunderstandings in areas like service composition, customer targeting and service provision. Although service networks represent a flexible way of service delivering, there are still some knowledge gaps regarding strategic bundling of services and value (co)creation within the network. In our research we aim at a framework for Service Value Network (SVN) composition from a business-oriented perspective. By business orientation we mean that the framework must take into account economic relationships rather than work flow properties. Business models are centered on the notion of value, therefore it is relevant to determine who is offering what of value to whom and what expects of value in return. In this presentation I will talk about internet-based business models, SVNs, and some preliminary results on SVN composition.
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